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Connecting Commerce

Business Confidence in the Digital Environment


Industries compared


Cities surveyed


Global respondents

We know where our businesses reside is important. But do our cities shape our confidence in digital transformation?

Globalisation is driving competition, not only among businesses but between regions, countries, and cities. In fact, in recent years the relationship between your immediate environment and the success of your transformation has become increasingly apparent.

So, we’ve partnered with The Economist Intelligence Unit to understand how cities support your digital ambitions, wherever you are in the world. The result is Connecting Commerce.

We set out to answer the big questions: What is holding back digital transformation success around the world? How does the city you work in affect your transformation success, and what do your global industry peers expect from their city environment? And, how do cities in emerging economies stack up against their more established peers?

To shed light on these questions and many more, we surveyed 2,620 business executives from 11 industries in 45 cities around the world. Their responses have been aggregated to create the first-ever Digital Cities Barometer and Digital Industries Barometer, which rank 45 cities and 11 industries respectively by measuring business confidence in the strength of the local environment for digital transformation across five areas: innovation and entrepreneurship, financial environment, people and skills, development of new technologies, and ICT infrastructure.

Most importantly, what we’ve found provides a unique insight into the global digital transformation landscape, to help you understand how your city can support your organisation’s digital transformation efforts.

Download the whitepaper

Download the full report in PDF format

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A Connected Future

To find out more on Connecting Commerce, please visit the EIU Connected Future portal.


The Digital Cities Barometer draws on 6 domains in assessing business confidence in the digital environment.

Overall Environment


innovation & entrepreneurship

Innovation & entrepreneurship

financial environment

financial environment


supply of people & skills


development of new technologies



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