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Video Monetisation Solution

Overview

Powered by Ooyala, Video Monetisation Solution (VMS) empowers your business to deliver premium content to any major customer device to maximise revenue opportunities. It features secure distribution and protects playback of video content using studio-approved digital rights-management.

Optimise your ad revenue with our ad serving, management and programmatic trading tools together with anti-ad blocking technology.

Integrated identity management and customer billing solutions enable you to deploy Transactional Video On-Demand (TVOD), Subscription Video On-Demand (SVOD) and Pay-Per-View models, with many flexible payment methods supported. You decide the mix of what works best - then using our award-winning analytics - create personalised experiences that engage your customers, enticing them to view more of your content.

Features and benefits

Identity access management

Enables registration-as-a-service that includes single sign-on, two-factor authentication, plus the ability to use social login across properties with secure authentication that connects to more than 35 social networks and 3rd party identity providers including Facebook, LinkedIn and Twitter. All kinds of first-party data can be seamlessly collected and managed, allowing profiling for integration with e-marketing tools. Compliance with social network privacy policies is handled for you, so you don’t have to keep up with such changes.

Flexible billing solution

A quick-to-deploy cloud-based billing solution that supports your preferred business models, including TVOD, SVOD or Pay-Per-View. Many possibilities can be tailored to suit your business needs and integrated with best practices to optimise customer retention. By outsourcing storage of payment processing, the burden of PCI DSS compliance can be eased or fully-eliminated, allowing you to focus on your core business.

Studio-grade content protection

Securely distribute and protect playback of video content across desktops, tablets, smartphones, set-top boxes and connected TVs using studio-approved DRM (digital rights management) providers including Adobe Access, Google Widevine and Microsoft PlayReady. You can augment with other forms of entitlements and device management, including geo-filtering, allowing you to monetise your content while meeting obligations to rights owners.

Multi-dimensional analytics

Gain deep insights into your videos with multi-dimensional analytics that show you how your viewers are using the service, what are they watching, where they are watching from, and how long they are engaged. All this data can be represented in near real-time via a graphical dashboard or through custom recurring reports. This enables you to better target advertising, resulting in more up-sell opportunities, higher cost per thousand impressions (CPMs) and optimised ad loads.

Maximise revenue opportunities

VMS helps you make the most of your online video monetisation. It powers content recommendations based on viewers’ consumption history, making them more engaged with your service through greater personalisation to deliver a world-class experience. This helps to reduce churn in your business, generate more advertising revenue andincrease likelihood of repeat purchasing.

Speed to market and focus on your core business

Launching a new on-demand service can be perceived as expensive and resource intensive, requiring in-depth technology knowledge and capabilities. VMS integrates with your existing in-house systems, giving you the flexibility to leverage what you already have.

As a cloud-based offering, it minimises your own risk, time and capital investment you could traditionally have to contend with. This reduced time to market provides you with the competitive advantage to make rapid changes to your business as it evolves and thrives.

Increase customer satisfaction and lower acquisition costs

Multi-dimensional analysis and deep insights help you understand the most popular viewer platforms and most successful syndication partners. Near real-time metrics give you an understanding of how viewers are watching, pinpoint what engages them most and adjust your content accordingly.

This reduces churn by measuring engagement factors and Quality-of- Service (QoS) to maximise customer satisfaction. Deep insights help your business to thrive by reducing wasted content cost, arming you for more effective rights negotiations and help reduce content acquisitions costs.

Resources

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