The Retail Supply Chain has been transformed in recent years by technology. This has allowed better collaboration between retailers and their supply chain partners resulting in unprecedented cost efficiencies and greater agility. However that connectedness which allowed these businesses to collaborate in the retail supply chain is available to consumers via their connected devices.

In this new research report we identify this new phenomenon which we call the Personal Supply Chain.

The Personal Supply Chain includes consumers as co-creators of value instead of mere receivers of value created by businesses. At its heart is the connected, engaged Omnichannel shopper – a person who is equally happy shopping online or in store, and wants to actively participate in the supply chain.

Download the report to find out the answers to these questions and more:

  1. The current status of the Omnichannel shopper in Australia
  2. What shoppers see as the biggest problems with the current retail supply chain and what they really want from it
  3. Which of these services are currently being delivered by businesses
  4. Which services shoppers are prepared to pay a premium for, or are prepared to collaborate on in return for a discount

Introducing the new consumer centric supply network

Learn what you need to succeed.

Download the infographic


Gareth Jude

Gareth was born in the UK and educated in the UK, USA and Australia. He has spent over 20 years in a variety of senior sales, marketing and general management roles including two years as CEO of an Australian sporting goods retailer and seven years in the DSE division of Woolworth’s, responsible for group-wide merchandise management, marketing and store planning. In addition Gareth has spent a number of years consulting to retailers, as well as lecturing in retail at Sydney, Macquarie and Shanghai Jiao Tong Universities. In 2011 Gareth was appointed Retail Industry Executive in Telstra’s Industry Development team. Gareth holds a Master’s degree in management from University of Technology, Sydney.


Charlie Macdonald

Charlie Macdonald joined Telstra Enterprise and Government in January 2012 as the General Manager for Manufacturing Transport and Logistics with the objective of providing business solutions to the connected eco systems of the Supply Chain. Charlie acknowledges a key to improving supply chain efficiency is the availability of timely, accurate and complete information from order to fulfilment to payment. Prior to joining Telstra, Charlie held a number of senior business and IT roles spanning more than 25 years in the transport sector. Charlie was recently the CIO of the Parcel Direct Group (PDG) managing the implementation and integration of the transport businesses within the Group across Australia. Before PDG Charlie held leadership roles in DHL Express in Oceania, Asia and Europe pioneering innovative Mobile, Reverse Logistics, Global Trade and Supply Chain Visibility solutions.